Tansai Tuning to showcase world’s fastest and quickest GTR at Big Boys Toys Show 2011

Press release
Published January 5th, 2011 - 12:18 GMT


Tansai Tuning, a leading automotive performance tuning centre, has announced that it will be showcasing the world's fastest and quickest GTR, the Nissan R35 GTR Alpha 10, at Big Boys Toys 2011, the most highly anticipated luxury lifestyle exhibition in the UAE, which will run from March 16 to March 19, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC). The Big Boys Toys show, which promises to showcase the latest technologies and the biggest brands along with high impact shows in four days of non-stop excitement, will feature more than 100 exhibitors across 46 exclusive categories highlighting the latest in modern high-end luxury products to an affluent target audience of 60,000 visitors. The event has been divided into its seven original zones; drive, ride, off road, marine, aviation, digital and lifestyle, plus an additional three new sections for wellness, fashion and adventure.

During the event, Tansai Tuning will be exhibiting the Nissan R35 GTR Alpha 10, its flagship 1,100 + HP project. The Nissan model is the first in the Middle East region to have one of the first pre-released Alpha 10 turbo kits made by US based dyno-tuning and performance firm AMS Performance. The leading US company has already assembled a similar car with the same Alpha 10 turbo kit and is currently recognized as the world's fastest and quickest GTR in the quarter mile drag race category. Tansai's participation at Big Boys Toys 2011 aims to showcase the company's GTR expertise, proficiencies and abilities to extract the maximum safe power possible from any upgrades using the programming capabilities of COBB AccessPORT. Their presence in the event also highlights its strong 'Master Dealer' partnership with AMS Performance – supplying the UAE with high-quality tuning, engineering and fabrication products that perform on leading auto platforms like the Nissan GTR, Mitsubishi EVO or the Subaru STi.

"The UAE has already started to sprout a new breed of high end automobile enthusiasts accompanied with a demand for world class auto modification and tuning services," said Fadi Bikawi, Motorsport Manager, Tansai Tuning. "We are looking forward to participating in the coming edition of Big Boys Toys 2011, which has become a key platform in highlighting the latest in modern high-end luxury products to an upper-class market. Our participation will allow us the two-fold opportunity to reinforce our current list of customers and to increase more brand awareness on Tansai Tuning and the many services we offer automotive performance tuning."

Tansai will also be exhibiting its Mitsubishi EVO X project, which utilizes the AMS Performance 750R turbo kit. The model, which underlines Tansai's Mitsubishi EVO tuning abilities, is the most requested and demanded service in the company's operations. Other products to be displayed include the UpRev tuning line for the Nissan 350Z/370Z and Infiniti G35/G37 – allowing increased horsepower through calibration of the factory engine control unit. Tansai will also be showcasing engine software from Unitronic, the premier engine software supplier for the VAG family of vehicles. As the official UAE dealer for Unitronic, Tansai be highlighting high performance engine and gearbox reflashes for the very popular TFSI and TSI drive trains found on the VW GOLF GTI and other VAG cars.

"Big Boys Toys, which has been dubbed as the most awaited and most exciting exhibition to hit Abu Dhabi, has now become an integral part in the capital's events calendar. Since we started in 2009, we have managed to attract some of the country's high-end car enthusiasts to visit and see some of the world's fastest and most expensive automobiles in the market today. Tansai Tuning's presence in the coming show is only one of the many exciting exhibitors that we have lined up for Big Boys Toys 2011 - affirming our commitment to make sure that every edition will have more to offer in terms of world class products and high-impact entertainment," concluded Biju Jayaraaj, CEO, Artaaj.