More than 100 young people from Iraq, Jordan, Lebanon, Saudi Arabia, and the UAE have spent the last few weeks reimagining some of PepsiCo’s favorite brands for their local communities. The second edition of Youth Impact Studio (YIS), PepsiCo’s program for nurturing a new generation of innovators in the Middle East, saw young changemakers invited to step into the role of brand strategists for Aquafina, Pepsi Zero, and Sting to run brand audits, dig into consumer insights, and build integrated brands campaigns designed to resonate with their generation. Teams from ...