UAE printer market to witness new surge in demand in 2011

Press release
Published January 11th, 2011 - 10:48 GMT

Multi-function printers (MFPs) will achieve a robust growth in the UAE in 2011, while the entire printer market is likewise forecast to register a positive growth this year, driven by increasing demand for home and office printing solutions, according to a report by IDC. The report revealed that A4 Mono Laser MFPs will grow by 9.9 per cent in 2011, while Color Laser MFPs will increase by 4.9 per cent. In addition, A4 Mono Laser Printers will grow 5.4 per cent, Color Laser Printers by 16.1, and Inkjet MFPs at 5.2 per cent. 

The positive growth outlook has prompted Brother Gulf, the Middle East subsidiary of Brother Japan, to implement strategic initiatives aimed to consolidate its position in the UAE's printing industry. The company revealed that it will roll out a wide range of multi-function printers (MFPs) that have been customized for evolving requirements of customers in the region. The new printing devices have been equipped with the specially developed Brother iPrint functionality, which enables printing of quality photos wirelessly from Apple iPhone, iPod Touch or iPad devices through selective Brother's premium Inkjet MFCs selection of Wi-Fi-enabled printers. 

“The UAE is currently experiencing an increased demand for more reliable and effective multi-function printers and printers that can best suit the needs of various offices, companies and enterprises. Consumers now are on the look out for printers that can both fulfil their daily operational requirements, help cut down on costs and leave less of a carbon footprint on the environment,” said Shinji Tada, Managing Director, Brother Gulf. “We are very upbeat about the expected growth of the UAE's printing segment, giving us the confidence to implement key strategies that can reinforce our presence in the country. Brother Gulf is aiming to capitalize on this growth by maintaining stronger ties with our customers and introducing different range of printers and MFCs – each one catering to specialized needs and requirements of our customers.” 

In line with its commitment to provide customers with effective and reliable print equipment, Brother Gulf has announced the release of its latest line of products – a stylish and elegant new series that includes the DCP-J125, DCP-J315W, DCP-J715W, MFC-J220, MFC-J265W, MFC-J415W and MFC-J615W. Presented in chic, trendy, sophisticated designs, the new models offer stronger capabilities in basic functions like printing, faxing, copying and scanning. The new line also boasts of wireless and wired network capabilities for easy sharing in a home and office setting – with printing capabilities of about 1,200 x 6,000 dpi resolution at a speed of 35 ppm (monochrome) and 28 ppm (color). The printers also come pre-installed with the free Brother iPrint&Scan application, which allows users to print and send scanned images or documents to any Apple gadget. 

“We have just released a new line of Inkjet multi-function printers that reflect Brother Gulf’s strong attention towards our customer’s needs and requirements. This new line is presented in an elegant design but also showcase reinforced features in key tasks like fax, print, copy and scan. These seven new MFP’s are aimed at both the home and office segment and works compatibly with Brother’s Innobella ink and paper. Brother Gulf affirms its promise of providing its customers with printers and MFPs that can best suit their needs - giving them the advantage of reduced operational costs and the confidence of leaving less of a carbon footprint on the environment,” concluded Tada.

Background Information

Brother Gulf

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. Founded in 1908, Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centres (MFCs), fax machines, labellers, label printers, and a wide range of home and industrial sewing machines. A trusted brand worldwide that believes in the “Customer First” approach in all aspects of our business, Brother has continuously met the varied needs of our customers through our comprehensive range of quality solutions.

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