UAE resident wins a trip to Hamburg for sharing her Nivea Creme Secret

Press release

Published April 4th, 2011 - 02:03 GMT

Al Bawaba

UAE resident Naomi Sidi was named the lucky winner of the Nivea Creme “Share Your Secret” competition, securing a trip for two to Germany for 3 nights and a chance to visit the Nivea factory in the company’s hometown of Hamburg.

The Nivea Creme “Share your Secret” competition invited fans to share how they use the moisturising cream to stay beautiful. Secrets from fans across the Middle East have been compiled into an e-book which reveals how the classic blue tin has been a part of so many lives and beauty routines across generations. Many Nivea fans reminisced about grandmothers and mothers who used Nivea Creme and passed it on as their beauty secret, ensuring that Nivea Creme is still used by so many today to heal chapped lips, keep hands and feet smooth and soft, and cheeks rosy and glowing. The e-book can be viewed on www.nivea-me.com.

Sidi, who collected her prize at the Beiersdorf head office in Dubai on March 30, was randomly picked as the winner from hundreds of participants. Her winning secret explained how Nivea Creme has been a constant part of her daily beauty routine and has helped in earning her compliments about her youthful and naturally beautiful looks.

“I decided to take part in the competition for two reasons. First of all, I have used Nivea products for as long as I can remember. And it has always been my dream to visit Germany,” said the winner.

Nivea Creme is the world’s no. 1 skin cream and moisturiser for the whole family.

Background Information

Beiersdorf

Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.