Uber Launches Women Preferred View Feature for Women Drivers in Saudi Arabia

Press release
Published April 16th, 2019 - 07:01 GMT
●	The feature, exclusive to Saudi, falls under ‘Masaruky’ and is designed to give women driver-partners in Saudi Arabia the choice to select a preference of women riders
● The feature, exclusive to Saudi, falls under ‘Masaruky’ and is designed to give women driver-partners in Saudi Arabia the choice to select a preference of women riders
Highlights
Uber announced the launch of a new “Women Preferred View” feature for women drivers in Saudi Arabia, which provides them with a choice in selecting a preference to be connected to women riders.

Today, Uber announced the launch of a new “Women Preferred View” feature for women drivers in Saudi Arabia, which provides them with a choice in selecting a preference to be connected to women riders. A global first for Uber, the Women Preferred feature underwent a pilot run last year and thanks to its popularity has now been incorporated as a full-fledged feature exclusive to women drivers in Saudi Arabia.

The launch of this unique feature comes on the back of Uber’s Masaruky initiative that aims to increase women’s participation in the workforce through access to affordable transportation, in addition to increasing women’s access to flexible, part time economic opportunities through the use of Uber technology.

The newly introduced feature is designed to meet growing interest from Saudi women seeking to benefit from the flexible economic opportunity that Uber provides, and Uber’s ongoing efforts to be mindful of the cultural landscape in Saudi Arabia. 

Commenting on the announcement, Tino Waked, General Manager of Uber Middle East and North Africa, said: “Last year we announced the launch of Masaruky, an initiative aimed towards empowering women with economic opportunities by providing accessible  transport solutions. We have seen an incredible response in the Kingdom thus far. As part of this initiative, this newly introduced feature will open new doors and opportunities for women as Uber driver-partners, while being conscientious of local cultural norms”

He further added “We launched this feature in response to the feedback we received from women drivers in Saudi Arabia and we are committed to always being thoughtful of how we can always improve their experience driving on the app. This is just the start, and we will continue working with experts to leverage our external research as we move forward to ensure that this is in the best interest of women driver-partners in the Kingdom”

The new feature was introduced after months of research to understand the perspectives of Saudi women on transport and driving, followed by a pilot run last year. Uber’s research, carried out in collaboration with Ipsos, in February 2018 found almost 31% of those surveyed indicated that they were interested in driving as an earnings opportunity. In a more recent study, the company also found that 74% of prospective women drivers interviewed would only be interested in driving women riders.

Since its pilot run last year Women Preferred View has connected female driver-partners with female riders at the push of a button across the Kingdom. To learn more about Uber’s initiatives for women in the Kingdom, please visit the new registration portal at https://www.uber.com/info/masaruky/en/.

Background Information

Uber

Uber’s mission is to bring reliable transportation to everywhere, for everyone. We started in 2010 to solve a simple problem: how do you get a ride at the touch of a button? Six years and more than two billion trips later, we’ve started tackling an even greater challenge: reducing congestion and pollution in our cities by getting more people into fewer cars.

In the Middle East, Uber is already in Dubai, Cairo, Alexandria, Amman, Casablanca, Riyadh, Jeddah, Eastern Province, Makkah, Madinah, Hail, Qassim, Kharj, Yanbu, Ehsa, Taif, Manama, Beirut, Doha, Istanbul, Karachi, Lahore, Hyderabad, Islamabad, Rawalpindi, Faisalabad, and Gujranwala with plans for expansion across the region To request a ride, users must download the free application for Android, iPhone, Windows Phone, Blackberry 7, or sign up at uber.com/app

Contact Information

Phone
Company email

PR Contact

Contact Name
Abdullah Abdulghani

PR Rates

Buy credits to publish your articles on Al Bawaba Biz here

You May Also Like

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content