World demand for greeting cards to be worth an impressive US$ 30.4 bn by 2015

Press release
Published January 6th, 2011 - 12:48 GMT

Sharing in one another’s moments of happiness, comforting friends and family during hard times, congratulating friends and colleagues on achievements and other notable occasions - these are an essential part of what makes us a well-knit, caring society.

In today’s commercialised world, there is a greeting card for each and every occasion. In fact, the greeting card industry, despite the growing popularity of social networking sites and other online communities, continues to be on the upsurge with recent research indicating that the global sales of greeting cards is set to exceed a whopping US$ 30.4 billion by 2015.

While the US is currently the largest market for greeting cards in the world, EU countries form the second largest pool of consumers. It is the Asia-Pacific region that is growing in significance however, with this rapidly growing part of the world’s appetite for greeting cards expected to grow at over 4 per cent annually until 2015.

“Greeting cards are an essential part of all our lives,” said Mr. Michael Dehn, Group Exhibitions Director of German trade fair and conference organiser, Epoc Messe Frankfurt, who is launching Paperworld Middle East in Dubai in March. “Greeting cards play a vital part in conveying our feelings, emotions, condolences or good wishes on occasions that matter to our near and dear ones.”

“The Middle East region is no different with a large inclination for cards of all kinds meaning the demand in this region is also on the upsurge.  We are glad to have greeting card major Hallmark joining hands with us at Paperworld as Launch Partner and look forward to the products they will introduce to the region through the exhibition,” Dehn added. 

Hallmark, who is the market leader in the greeting cards field, will also display paper party supplies, gifts and wrapping paper, picture frames, albums, scrapbooks and ornaments for the home at Paperworld Middle East. In business for over 100 years, Hallmark products can be found in 100 countries. As the exclusive representative for Hallmark in the GCC, Gulf Greetings General Trading LLC has operated for over 25 years and currently retails from over 50 stores in the region.

Designed as a trade platform of choice for the office and paper products industry, Paperworld Middle East will feature a range of greeting cards, picture calendars and gift articles by the world’s leading manufacturers and suppliers.

Paperworld Middle East will be held at the Dubai International Convention and Exhibition Centre from March 7th to 9th, 2011 and will be co-located with Playworld Middle East. Also featuring at the show will be office supplies, school articles, office paper and films, wrapping paper, household paper and stationery products.

Background Information

Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million.

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