March 31st, 2025 - 08:00 GMT
Amsterdam, 31 March 2025. WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken® brand portfolio, including Heineken®, Heineken® 0.0, and Heineken® Silver. This expands WPP's relationship with HEINEKEN and underscores its leadership in delivering innovative, AI-powered marketing solutions at scale. The remit encompasses global development of below-the-line marketing activities, with a focus on creating meaningfully differentiated brand experiences across key touchpoints. A dedicated WPP team, led by VML Amsterdam, will leverage WPP Open, the company's AI-powered operating ...
