Write in style with HYSEK’s Abyss Pen

Press release

Published July 7th, 2011 - 12:17 GMT

HYSEK’s Abyss Pen

World renowned Swiss brand HYSEK presents the Abyss Pen, a refined writing instrument with a dynamic and singular shape that offers a unique writing experience. Distinguished by its strong elements such as the crown and horns which are both integrated into the pen’s construction, the Abyss Pen reflects the brand’s philosophy of creating audacious, elegant and technical line of writing instruments.

The HYSEK Abyss Pen has a unique character, with elegant and avant gardiste shape making it the perfect accessory and a complement to the brand’s Abyss line of watches. Design, audacity and innovation are the master’s words of this collection. Available in 3 versions, plated rose gold with black lacquer, a steel and black lacquer version and a full black lacquered, the Abyss Pen is in all crafted with a hot lacquering process over a solid metal base, which ensures a smooth texture. You can choose a roller ball or ball point to write all your beautiful thoughts.

Marianne Al Jord, Brand Manager, HYSEK said, “Hysek is one of the most celebrated and sought-after designers in the world. Hysek has always been an avant gardist brand and their philosophy is to imagine and create objects with strong personalities. The HYSEK line of writing instrument reflects all these with its sleek, modern styling and unique design concepts. The HYSEK Abyss Pen clearly defines its master’s personality and with its distinctive features and stylish characteristic, it is an ideal unique and luxury gift everyone, special occasions, awards and as a collector’s item.”

Discover the unique features of HYSEK’s Abyss Pen, now available at all Majestic stores and Damas Les Exclusives boutiques in the UAE.

Background Information

Jorg HYSEK

Since its origin, the HYSEK brand has imposed its “avant-garde” vision within the watch industry, which heckles and dares the difference to create a unique identity with its products. It celebrated its 10^th anniversary in 2008. The strong personality and singularity of its lines has contributed to enrich the traditional sector of the Swiss watch industry.

The HYSEK concept is characterized by very creative lines, with singular and distinctive cases with an eye for detail. Over the last three years, the HYSEK brand has been upgraded in a very significant way, positioning it in the high-end and luxury watch field by conducting a product oriented strategy with technically enhanced movements. Proper elements of the HYSEK identity are the dial displaying the numbers 1-5-7-11, but also the fold-over buckle, exclusive design of the brand in perfect continuity to the case. It focusses its main collection on complication timepieces thanks to enriched and sophisticated mechanical execution valued by cases of exception such as SYMPHONY (Minute Repeater Westminster Tourbillon).

Its other notable collections include Abyss, IO, Kilada, Rebel and V-King. The brand finally confirmed its legitimacy as a key player in the field of Haute Horlogerie thanks to the creation of its own manufacture. Today, it offers 7 watch lines with strong identity and recognizable style which distinguish themselves by a minimalist and refined style, harmonious shapes and volumes as well as an extreme care for details, finish and quality. A celebrity favourite, Jorg Hysek is the chosen watch of US President Barack Obama. HYSEK watch collections can be found exclusively at IBG-Group’s Majestic boutiques located at prestigious shopping venues in the UAE.