Middle East Coffee & Tea 2011 seeks to support sustained growth of regional market

Press release
Published May 31st, 2011 - 11:51 GMT
Anselm Godinho, Managing Director of International Conferences and Exhibitions
Anselm Godinho, Managing Director of International Conferences and Exhibitions

Organisers of the 2011 Middle East Coffee & Tea Convention, the only dedicated trade event for the coffee and tea industry in the Arab World, have announced that several repeat exhibitors, including leading suppliers, distributors, retailers and other key players in the Middle East's coffee and tea trade, have already pledged support for the 2011 event. Organised this year as one of the key attractions alongside the World Discovery Festival, an exciting exposition of the world's best holiday destinations, international cuisines, lifestyle trends and entertainment, the Coffee & Tea Convention will be held at The Meydan Grandstand, Dubai's newest hospitality and tourism venue, from November 3 to 5, 2011.

The Coffee & Tea Convention will host dedicated buyer-seller meetings that will provide exhibitors and trade visitors an opportunity to network and be part of the growth of the coffee and tea industry in the region. Recent studies have shown that the GCC market has now reached a value of 200 million Euros (AED 906 million) with tea consumption in the UAE alone already worth 48.5 million Euros.

Anselm Godinho, Managing Director, International Conferences and Exhibitions (IC&E), organisers of the event, said: "This year's Coffee & Tea Convention offers visitors a more in-depth look into the industry, while providing a fresh outlook on the profession development opportunities that have emerged in line with the industry's sustained growth. We have prepared a diverse selection of activities that cater to visitors looking to pursue a professional career in the industry, as well as those who are simply interested to learn more about the coffee and tea trade. Moreover, we have also expanded the business dimension of the event to allow key industry players to generate more business leads and create opportunities to boost brand image in the region."

Addressing issues pertinent to coffee and tea in business, and as a profession, the Convention will again feature a series of Educational Tracks and Skill Building Workshops that will be spearheaded by leading presenters, trainers and experts from around the world. These peripheral events provide all the necessary tools to support major suppliers, entrepreneurs and professionals as they seek to boost their prospects in the Middle East coffee and tea market.

Background Information

International Conferences & Exhibitions

As one of the longest standing international exhibition houses in the region, International Conferences & Exhibitions LLC (IC&E) has developed over 30 years worth of insights into markets in the Middle East, Far East, South Asia, Australia and Africa. IC&E is a leading conferences & exhibitions firm headquartered in Dubai, UAE, reputed for conducting high quality, industry-focused events which are truly international in scope and are supported/attended by key drivers of the industry. Since 1983, IC&E has adopted a proactive stance towards organizing and conducting large-scale trade shows that cater to key market niches, with a strong commitment to quality and service within its areas of operation.

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