Audi announces new deal in UAE hospitality sector

Press release

Published May 16th, 2011 - 08:13 GMT

New Audi A8 L

Audi Dubai, represented by Al Nabooda Automobiles, and Europcar recently announced an exclusive partnership to provide The Ritz-Carlton, Dubai International Financial Centre (DIFC) with a fleet of new Audi A8 L models for their guests’ transportation needs.

Audi Middle East Corporate Sales Manager Stephan Zeh commented "We are very pleased that the new Audi A8 L will be used by The Ritz-Carlton, DIFC. As our flagship the car reflects the prestige our customers are looking for and in combination with our shuttle program for fleet customers Europcar chose Audi as the best option available in the market."

Lothar Quarz, General Manager of the Ritz-Carlton DIFC, said, "As operators of world-class, five-star hospitality we need to reflect this image in the services we provide to our guests at the Ritz-Carlton. Audi is a world leader in the automotive industry with a premium positioning in the luxury sector. Audi in the combination with Europcar as a service provider is the right choice.”

With an additional 13 centimeters benefiting the rear passengers, the Audi A8 long-wheelbase is the ideal chauffeur vehicle and offers ultimate luxury with options like the reclining seat and footrest, massage function and the Rear Seat Entertainment system.

The Audi A8 L vehicles have proven very popular in the hospitality sector and are currently in-fleeted by several hotels and chauffeur companies. Overall, Audi corporate sales in the UAE increased by 46 percent in the first quarter of 2011 compared to the same period last year. According to Audi Middle East this is mainly due to the high demand for the new Audi models and improved economic conditions in the market.

Background Information

Audi

Audi is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966.

Currently, Audi's sales are growing strongly in Europe. Its 2007 worldwide sales have been released as 964,151 vehicles sold - a record for the brand. In 2008, Audi has achieved the 13th record year in a row passing the 1 million unit mark with 1,003,400 sold units.

Company Profile

The Ritz-Carlton

100 years of history. Countless rewards. With an unshakeable credo and corporate philosophy of un-wavering commitment to service, both in our hotels and in our communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.

Company Profile

Dubai International Financial Center

Dubai International Financial Centre (DIFC) is one of the world’s most advanced financial centres, and the leading financial hub for the Middle East, Africa and South Asia (MEASA), which comprises 72 countries with an approximate population of 3 billion and a nominal GDP of US$ 7.7 trillion.