Brother Gulf promotes benefits of Total Cost of Ownership and Customer First concept at Abu Dhabi seminar

Press release
Published February 6th, 2011 - 11:29 GMT

Brother Gulf, the Middle East subsidiary of Brother Japan, has stressed on the importance of the implementation of more customer centric strategies and approaches among local UAE businesses as an essential tool needed to attract more growth and development. The call for a more customer centred approach of doing business complements Brother Gulf’s ‘Customer First’ approach, a key strategy that allows the leading company to meet customer needs and requirements by providing them with a comprehensive range of products and solutions like its ‘Total Cost of Ownership’ (TCO). In line with this, the company recently conducted a corporate seminar at the Yas Hotel in Abu Dhabi in partnership with Gulf Islands, one of their key distributors in UAE.  The seminar was aimed at highlighting the business benefits of using Brother’s comprehensive line of printing based equipment. 

The seminar was attended by some of the capital’s top corporate houses, Government departments and multinational companies, alongside potential customers. Present during the event were key representatives from the Abu Dhabi Police General Headquarters; the Ministry of Interior; the National Drilling Company; the Ministry of Justice; SABIS; the General Authority of Islamic Affairs and Endowments; the National Bank of Abu Dhabi (NBAD); Ministry of Culture; the Abu Dhabi Investment Authority; the UAE National Medical Council and the GASCO-Abu Dhabi Gas Industries Ltd. During the event, Brother Gulf demonstrated its key products like laser printers, Multi-Function Centres (MFCs), fax machines, labellers and label printers. The company also discussed the significant value of using world class printing equipment and the productive and cost effective solutions provided by their Total Cost of Ownership (TCO) offerings in addition to the advantages of their three-year warranty plans. 

“Local businesses can improve and develop their businesses if they look towards implementing more customer centred strategies. Brother Gulf understands the importance of meeting the needs and requirements of its customers and we are sharing this through the corporate seminar conducted here in Abu Dhabi,” said Shinji Tada, Managing Director, Brother Gulf. “Our aim is to educate and inform companies and individual users, both old and new ones, on the immense benefits that you can gain from using Brother products and services. We offer unique benefits and advantages like three-year warranties, TCO’s, wireless network features and the latest in printing LED colour technology. We offer the most comprehensive line of printing products that helps office environments promote more productivity and efficiencies.” 

For more than a century, Brother Gulf has lived up to its reputation as a brand synonymous with innovation and customer satisfaction. With its regional headquarters located in the Jebel Ali Free Zone in the UAE, Brother Gulf works closely with its authorized distributors across the Middle East, Levant and different parts of the African continent, including South Africa. 

“The corporate seminar not only aimed at strengthening our position in the UAE as a leading manufacturer and distributor of printing products and services but also allowed us the opportunity to help local businesses in their move towards growth and development. During this recent activity, we were fortunate to meet new contacts and prospective clients and we are looking forward to creating new partnerships and opportunities with them - and further consolidate our reputation as the most comprehensive printing solutions provider in the MENA region,” concluded Tada.

Background Information

Brother Gulf

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. Founded in 1908, Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centres (MFCs), fax machines, labellers, label printers, and a wide range of home and industrial sewing machines. A trusted brand worldwide that believes in the “Customer First” approach in all aspects of our business, Brother has continuously met the varied needs of our customers through our comprehensive range of quality solutions.

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