BSTC releases the Nissan Micra

Press release
Published July 27th, 2011 - 10:57 GMT
During the event
During the event

Bustami and Saheb Trading Co. (BSTC), the exclusive dealers of Nissan in Jordan, announced in a press gathering the arrival of the newest addition of Nissan lineup to Jordan; the brand new Nissan Micra.

Accordingly, media outlets' representatives were introduced, in the presence of BSTC top management, to the features that characterize the first Nissan B segment entry.

This new model has successfully managed to secure a growing share in the Jordanian market last year in a percentage that reached up to 32% which indicates the broad acceptance for this new brand model in the Jordanian market.

Nissan Micra model combines all the manufacturer's key values but also builds further on the benefits expected by customers in this segment without any adverse effect on the vehicle's road holding.

With this new addition to its collection of cars, Nissan aims at maintaining the lead in the world of car design's creativity, the new generation of Nissan Micra is on its way to be the forerunner in this category since it's efficient in fuel consumption and an environment-friendly car.

As Nissan Micra is easy to handle and maneuver, Nissan believes it will be the first choice of a vast group of customers in the Jordanian market.

Moreover, the all-new Nissan Micra is expected to have a huge impression on the people who fell in love with the Micra. The car comes with an incredibly fuel efficient 1500cc engine and has a convenient and available 97 hp for the road in addition to the wide space which positions the Nissan Micra on the list of the most efficient and secure cars for the uses of individuals and families.

The Nissan Micra introduces a range of cutting edge technologies to further enhance comfort, convenience with special focus on safety with the introduction of four

driver and passenger airbags, ABS and EBD. As a result, the new Micra aims to set new benchmarks in the market for B segment cars.

The all-new Nissan Micra comes in three types to satisfy the various needs and requests with a manual and automatic transmission.

BSTC revealed that the price of the Nissan Micra will start at JD11, 300 and differs according to specifications and additions making it affordable for a wide range of people to purchase.

It is worth mentioning that Bustami & Saheb Trading Co. (BSTC) is fully equipped with the facilities and professional work force needed to deliver world-class standards and service. BSTC teaming up with NISSAN, represents a milestone in the Middle East retailer market.

Background Information

Bustami and Saheb Trading Co.

Established in 1969 in Amman, Bustami & Saheb Co. – LTD is the exclusive dealer of Nissan and Infiniti in Jordan. It is fully equipped with facilities and a professional workforce that delivers world-class standards and service for Nissan and Infiniti vehicles. BSTC represents a milestone in the Middle East retailer market that led to the launch of facilities displaying various car models, a system that deeply incorporates marketing, sales and after-sales, with optimum plans to ensure the maximum satisfaction and protection of its most valuable asset, the customer. With several showrooms and parts and service centers located throughout the Kingdom, BSTC is currently expanding its network. 

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

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