3M announced today that it is bringing its technology even closer to its customers with the opening of an innovative Customer Technical Centre in Dubai, United Arab Emirates.
This is the first centre of its kind in the Middle East region. It is expected to open later in 2010 and will act as an innovative base for customers to test 3M’s exciting products and solutions that are new to the Middle East market. The centre also will provide 3M with an expanded facility in the Middle East to better support customer needs across the region.
“The centre will draw upon 3M’s global R&D strength and 45 technology platforms to provide solutions for local customers,” explained Irfan Malik, vice president, 3M Middle East and Africa. “The fact that we are opening this new centre in Dubai demonstrates our commitment to bring innovative solutions to our customers in this exciting and growing market.”
The facility will be divided into a number of zones, which will showcase 3M technology, capabilities and products for the Middle East market. Customers will be able to touch and test the various 3M technologies and learn about their various applications in the on-site teaching rooms. In addition, the centre will serve as a central ideas hub for accelerating the development of new products and services locally.
Customer Technical Centres are unique to 3M and serve as a mechanism for customer inspired innovation. The facility in Dubai represents 3M’s 23rd centre.
