50.6 Percent of Tunisians Believe in the Quality of the National Product

Published April 8th, 2018 - 12:00 GMT
14.2 percent prefer the Tunisian product by "love for the motherland". (Shutterstock)
14.2 percent prefer the Tunisian product by "love for the motherland". (Shutterstock)

"About 29.5% of Tunisians give priority in their purchases to Tunisian products in the event of a Tunisian product and a foreign one," according to a survey on "the Tunisian consumer and consumption of the national product," conducted by the National Institute of Consumption (INC).

Nearly 50.6% among them are convinced of the quality and safety of the national product, 16.1% encourage the national companies to preserve their presence, 14.2% prefer the Tunisian product by "love for the motherland" and 10.3% for price acceptability.

INC Director-General Tarek Ben Jazia said in a statement to TAP that the survey involved a sample of 2,016 consumers whose age exceeds or is equal to 20 years according to geographic distribution, environment and gender.

The survey aims to know the distinction that the Tunisian consumer makes of the local product and his behaviour towards it and the foreign one. It is also a question of examining the Tunisians' readiness to support national products and the criteria for doing so.

According to Ben Jazia, the findings of this survey reveal that 85.5% of Tunisians are used to checking the origin of the product before buying it, adding that 9.4% of Tunisians know the barcode of the Tunisian product while 90.6% are unaware that the barcode of the national product starts with 619.

31.8% of consumers choose the foreign product instead of the national product as they believe that the foreign product is better while 27.9% of Tunisians prefer the foreign product because they do not trust the safety and quality of the Tunisian product.

According to him, the survey also showed that 45.9% of Tunisians are not willing to pay more to buy a foreign product while 30.7% of them are willing to buy more expensive Tunisian products than foreign ones just because it is a product made in Tunisia.

50% of Tunisians place food products at the forefront of quality and presence in the market. Then come the drugs and building materials.

School supplies and office equipment, as well as electronics and household appliances come in the bottom, followed by footwear and cosmetics.

With regard to quality, 69% of respondents consider that craft products are of good quality, followed by building materials (46%) and medicines (45%). With regard to low quality products, the survey shows that they regard footwear, electronics and household appliances, and then cosmetics.

25% of Tunisians believe counterfeit products should be combated; distribution channels should be organised and parallel trade should be fought to support consumption of the national product, while 14.6% of those interviewed stress the need to improve presentation and packaging methods and 13.2% call for the importance of improving quality.

The results of this survey highlighted the importance of educating youth about the national product consumption and launching a campaign that would bring together several structures and associations in order to support the national product.

The INC stressed the need to focus on the relationship between the consumption of the national product, the consolidation of the economy, the preservation of the Tunisian companies’ fabric and job positions, especially as the Tunisian consumer has confidence in the national products.

 Tarek Ben Jazia said that the INC will organise a national campaign during the month of Ramadan, with the help of stakeholders, to encourage the consumption of the national product, especially in the face of the worsening of the trade deficit in 2017. The trade deficit reached 15.6 billion dinars, that is a 15.2% increase in the consumer products’ imports.

© Tap 2019

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