About Face: Facebook acquires face swap app

Published March 10th, 2016 - 11:24 GMT
With the acquisition of MSQRD, Facebook is better positioned to take on Snapchat. (Twitter)
With the acquisition of MSQRD, Facebook is better positioned to take on Snapchat. (Twitter)

Facebook is keeping itself real busy by buying out companies, and this time it’s the app that lets you swap faces.

Video selfie firm MSQRD (pronounced Masquerade), known for its famous face swap app, recently announced that it is now a part of Facebook, while the social networking giant confirmed the purchase. The MSQRD iOS and Android apps let users do much more than just face swapping; users can stick giant anime eyes, pose with animal faces among other various masks. It has a large number of filters and masks which brings an interesting twist to video messages.

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“Masquerade has built a fantastic app, MSQRD, with world-class imaging technology for video,” a Facebook spokesperson said. “We’re excited to welcome Masquerade to our team and continue enhancing the Facebook video experience.”

Facebook acquired MSQRD primarily for its contribution for creative tools regarding videos, which has recently exploded all over Facebook, with 100 million hours of it watched on the platform every day. However, bringing an element of creativity to it brings a whole new level of fun.

With the rise of Snapchat and various filters, it would not be a surprise if Facebook brings something similar with MSQRD and Messenger.

 


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