Adobe Systems Europe, network publishing software solutions, expects to see a spurt in investment in software development in the Middle East, following an all-round drop in software piracy levels across the region.
Adobe, which has recently announced a User Partnership Initiative (UPI) that allows users in Lebanon, Jordan and Egypt, to considerably reduce the cost of possessing licensed versions of Adobe software, is targeting the Middle East as a high-growth area, and has stepped up its activities in recent times, especially through special seminars for IT professionals.
Adobe’s Middle East Regional Manager Ibrahim Lahoud complimented Business Software Alliance (BSA) for playing a pivotal role in protecting the rights of software vendors through result-oriented strategies that have substantially reduced the incidence of piracy in most markets.
“BSA has led the anti-piracy front by bringing into focus the ill-effects of piracy, including the financial loss it causes to the vendors, the risk it poses to the users' systems and the setback it causes for the economies of the region and to the IT industry as a whole,” added Lahoud. “The visible drop in the rate of software piracy in the Middle East has boosted the confidence of global software players, including Adobe, who feel more comfortable in introducing their products to the Middle East market.”
Adobe is a major player in the region's PC software market, offering Arabic-enabled or fully localized products. It offers an extensive range of desktop publishing software portfolio that includes Adobe Photo Shop, Adobe Illustrator, Adobe Acrobat, Adobe Indesign, Adobe GoLive, Adobe FrameMaker, Adobe Premiere and Adobe AfterEffects. — (menareport.com)
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