'Advantage Bahrain' brings IT product delivery to Gulf markets

Published October 3rd, 2000 - 02:00 GMT

Company Press Release: 


Dubai — Computer 2000 LLC, the Middle East operation of the global TechData group, has announced that it now guarantees 24-hour shipments of key information technology hardware and software products to technology resellers and solution providers in Kuwait, Saudi Arabia’s Eastern and Central Provinces, Bahrain and Qatar. 


The initiative, dubbed 'Advantage Bahrain' by the company, is based around its pioneering Bahraini free-zone logistical hub, and means that IT resellers in these important regional markets can now offer higher levels of timely and dependable customer service, as well as bringing new cost benefits to the market. 


“Resellers in the fast-moving information technology market have long faced issues related to logistics, the movement and availability of goods and stock-holding that have meant higher costs to the customer and added business costs to the resellers themselves,” said Computer 2000’s Steve Lockie. “Our mission is to reduce these issues, to take away the hassle of logistics management from resellers and let them focus on their customer service and support. Advantage Bahrain is a major step forwards in that mission for us.” 


The new service guarantee has been underpinned by the opening of Computer 2000’s logistical hub in Bahrain. The hub operation was made possible through the early grant of a free-zone trade license by the Bahraini government, issued in advance of the Gulf state’s important free trade zone project’s completion. 


The hub operation, established in conjunction with partners Aramex and Kanoo BICS, allows Computer 2000 to store and trans-ship an inventory of hardware and software products from 20 leading global IT vendors, including Microsoft, Intel, Cisco, Compaq, Oracle, Hewlett Packard and 3Com, with a guaranteed 24-hour delivery to resellers.  


“Resellers in these markets can now gain from a massively reduced stockholding requirement, and the potential for significant improvements in the customer service they are able to offer, and yet at a cost saving rather than a cost overhead,” said Lockie. “Before, UAE-based distribution companies could take as long as a week to move goods to market.” 


The company has undertaken its delivery guarantee following two months of 'soft' operations at the Bahrain airport-based warehousing and shipment facility to iron out flaws in the pioneering logistics operation.  


Computer 2000 cites the remarkable co-operation of Bahrain’s customs authorities as key to the success of the facility: “They’ve been great. We worked together to understand our needs and theirs, and to develop systems that met both satisfactorily. It helped that TechData is a $17 billion global operation, and therefore carries a certain degree of trust. But it perhaps helped more that the Bahraini authorities were not only commercially aware and open to new ideas, approaches and concepts,” said Lockie. 


Computer 2000 LLC is a member of the $17bn NASDAQ listed Tech Data group (TECD), the leading global provider of IT products, logistics management and other value-added services. The Fortune 500 company and its subsidiaries serve more than 100,000 technology resellers in the United States, Canada, the Caribbean, Latin America, Europe and the Middle East.  


Computer 2000’s extensive service offering includes pre- and post-sale training and technical support, financing options and distribution and logistics management services.

© 2000 Mena Report (www.menareport.com)

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