The recently created Ajman Sewerage company has unveiled its new logo and corporate identity. The private company is implementing a 515 million Emirati dirhams ($140.2 million) sewerage treatment system for the Emirate of Ajman.
A partnership between the Government of Ajman and two international wastewater businesses—Thames Water and Black & Veatch—created the new concession company that was established by the announcement of the first Sewer Law for Ajman in May 2002.
The new logo was designed by United Arab Emirates (UAE)-based agency Bates PanGulf. Ajman Sewerage Company General Manager Kelvin Moon said: “We have created a simple but effective image for the new company that local residents in Ajman can identify with.”
The new identity will be applied to all company communication materials and construction notice boards over the coming weeks and months. “The first use for the logo has been on the registration application form that is now being distributed to property owners in Ajman to allow them to register and benefit from the new modern sewerage system.”
Under the regulations of the recently enacted Sewer Law, every property owner must register their property through submitting a registration form to the Ajman Sewerage and later pay a compulsory connection fee.
The sewerage modernization program will involve building a sewage treatment plan in Ajman, more than 20 individual pumping stations and laying over 250 kilometer of pipelines to connect the properties to the system. It will take an estimated four years to complete the project and the treatment plant is expected to open in 2005. Treated water from the plant will be used for irrigation and other commercial and environmental purposes.
Thames Water is the third largest water company in the world delivering services to over 51 million people in 46 countries including Egypt and Turkey in the Middle East. Black and Veatch have been in the wastewater business for over 90 years and have delivered power and water infrastructure projects in over 80 countries. The company has played a significant role in a number of projects in the UAE including engineering, construction and expansion of the sewage treatment plant in Sharjah. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
