Saudi Arabia’s Al-Baik Fast Food restaurant will open its 25th outlet in Jeddah and its first take away only location. This new restaurant is a strategic move for us with a new concept being introduced.
Al-Baik chicken and shrimp fast food restaurants have been operational in Saudi Arabia for over 25 years. “Take away business is a very important business in the Kingdom and many people like to finish shopping pick up their food and head back home,” said CEO of the Express Foods Company Al Baik, Eng. Rami AbuGhazaleh.
Last month, the restaurant entered the sandwich business in the Kingdom with the launch of a new product based exclusively on customer feedback and requests. The new sandwich concept, which was recently launched, brings together a chicken fillet, prepared with a blend of spices, garlic and the addition of french fries and pickles wrapped in Arabic bread. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
