Apple has announced a brand new iPhone 7 and iPhone 7 Plus model and the company is calling it the iPhone 7 Special Edition (PRODUCT)RED.
Similar to the Jet Black versions that the company announced back in 2016, these red-colored models show off a vibrant red aluminum shell that looks exquisite. Tim Cook said on Tuesday that these are not the only products that Apple is launching and because the company is fighting AIDS, they have rolled out newer models to show their support towards making the globe an AIDS-free environment.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch. The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
According to the company, for every iPhone 7 or iPhone 7 Plus Special Edition (PRODUCT)RED sold, a portion of that money will be given to fighting AIDS. It is quite a nice gesture from Apple, but it should be noted that both phones are going to start getting sold from March 24 and will only be available in the 128GB and 256GB capacity models at a starting price of $749. The iPhone 7 Plus will obviously cost more but if you want certain features such as a larger screen, bigger battery capacity, and a more capable camera, then it will cost you to experience these exclusive features on a bigger phone.
If most consumers do not feel obligated to purchase the new models, it will be a good decision because the iPhone 8 is going to be announced in a couple of months.