Arab Wide Web, a e-business service provider in the Arab world, has launched an e-Marketing division to offer leading edge services and enable companies in the region leverage the power of the web for business growth, e-commerce and market consolidation. Key services to be offered by the new division are e-Marketing consultancy, e-Marketing planning, targeted e-Marketing, SMS marketing and e-Surveys.
"E-Marketing has emerged as one of the most powerful tools in business development and brand building today. However, it is becoming increasingly obvious that the Internet is getting too complex to be handled effectively by in-house departments of any corporation," said Ahmed Saber, Business Development Manager, Arab Wide Web.
"This highly specialized area is best left to experts who have the local market expertise as well as technological capabilities to handle e-Marketing. The e-Marketing division of Arab Wide Web has been specifically created to fulfill this need."
"Arab Wide Web's e-Marketing division is managed by a team that is geared to offer advanced consultancy in opening new channels, including e-mail marketing, brand building, data integration and targeted online presence. With a subscriber base of 40 million, we are in a position to provide e-mail lists for powerful marketing of brands and products," added Saber.
E-Marketing using SMS technology is one of the innovative channels that the new division will be providing to customers, offering a highly powerful value addition in a market where the number of mobile phones is outnumbering fixed line telephones.
"Arab Wide Web offers comprehensive integration of the SMS technology with a client's online website, disseminating the marketing message to the local, regional and international customers in quickest possible time," said Saber. "The SMS offers us an efficient system of targeting the right segment by sending messages to mobile phones from the website."
The e-marketing division offers a dynamic platform for e-Surveys by providing direct online access to millions of consumers and businesses. The results achieved through such online surveys can be smartly used to market products and services.
"E-Surveys brilliantly combine market research with direct response marketing by tapping the resources available on the Internet. Arab Wide Web offers a unique solution through electronic opt-in panels categorized on demographics as well as customized opt-in research panels."
"Arab Wide Web has garnered extensive experience by working with major companies in providing different types of e-Solutions," said Saber. "The new division extends its scope to provide a suite of solutions under one roof, thus opening up new opportunities for marketing on the web." — (menareport.com)
© 2003 Mena Report (www.menareport.com)
