Digital transformation is seen driving Bahrain’s IT market to a record-high of BD70 million by 2021, according to SAP Bahrain’s newly appointed country manager.
“Bahrain’s record-high IT spend shows how rapidly digital transformation is accelerating for the public and private sectors,” said SAP Bahrain country manager Reham Almusa.
“Bahraini organisations, especially in the public sector and banking and finance, are becoming intelligent enterprises to gain a competitive edge, predict citizen and customer needs, and drive innovation.”
Citing BMI Research, she said Bahrain’s IT market is expected to grow by eight per cent annually to BD70m by 2021, as organisations increasingly transform digitally with real-time software to transform citizen and customer experiences in line with Vision 2030.
One of Bahrain’s biggest opportunities is to run on the cloud to optimise costs and business agility, and to scale up.
SAP is seeing strong Bahrain interest on SAP’s Saudi Arabia Digital Hub and cloud data centre, added the new country manager.
Ms Almusa has been promoted internally, most recently serving as senior manager for healthcare and public services for SAP Saudi Arabia.
She has more than seven years of IT experience, and holds a Bachelor’s degree in IT from King Saud University in Saudi Arabia.
“Bahrain is a key growth market, especially for running on the cloud, driving innovation, and supporting the country’s young talent development and workforce of the future,” said SAP Middle East North Africa senior vice president and managing director Ahmed Al Faifi.
“Reham Almusa has the strong IT experience and leadership skills to accelerate Bahrain’s nationwide digital transformation and transform experiences.”
Meanwhile, Bahrain Polytechnic has launched the country’s first SAP Next-Gen Hub, which it said was aimed at fostering innovation in the community and youth development.
The virtual space, at leading universities, enables the SAP ecosystem of customers and partners to co-innovate and co-create with students.
Bahrain Polytechnic’s chief executive Dr Jeff Zabudsky said: “We are delighted to have launched the first SAP Next-Gen Hub in collaboration with SAP. We want to continue collaborating with our industry partners to ensure that our students are educated with the best practices with SAP Next-Gen resources to utilise SAP software and curriculum in classrooms.”
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