Global digital lifestyle solutions leader, BenQ, is geared to sweep Gitex Shoppers & Consumer electronics 2008 with several product launches, exciting product line up and attractive deals. With previous successful participations, BenQ is now targeting the 2008 edition with a focussed approach.
Global digital lifestyle solutions leader, BenQ, is geared to sweep Gitex Shoppers & Consumer electronics 2008 with several product launches, exciting product line up and attractive deals. With previous successful participations, BenQ is now targeting the 2008 edition with a focussed approach.
BenQ General Manager for Mid East and Africa, Manish Bakshi reckons that driven by high demand for LCD TVs and Monitors, BenQ’s overall sales at Gitex Extravaganza 2008 is expected to be upped by over 25% compared to Y07. “With the BenQ Joybook also on board, we look forward to doing brisk business this year.”
BenQ’s latest Joybooks S32 & A53 will be a major highlight at Gitex. This year’s Gitex will also see BenQ introduce its first 47” Full HD LCD TV SJ4731 in the Middle East. Amongst its significant line up products such as BenQ Full HD LCD Monitors – E2200HD, 2200HD, 400HD, D models like G900HD, E900HD and hi-end projectors – MP 512ST and MP522ST Short Throw projectors will make their Mid East commercial debut.
Exciting prizes and bundle offers have also been planned to entice visitors while live demos would be added attraction. A virtual tour of BenQ ‘s exclusive outlet, The BenQ Zone for channel partners and dealers will be a major draw, a strategic step to enhance working relations with dealers and plan similar retail ventures in other countries across Middle East and Africa.
As always, a host of exciting deals and surprises from BenQ are on the block. “The exhibition attracts thousands of visitors everyday who are looking at benefiting from the discounts, prizes and offers that are available on a whole range of consumer electronics and IT products, and BenQ is keen to target this audience with its offerings. We have always developed promotions that appeal to individuals and customers from all walks of life,” said Bakshi.
The recent developments of Dubai has made it a MEA hub for various commercial activities & this has helped BenQ in increasing the spread, reach & penetration to market segments in the adjoining regions as well.
For BenQ, Gitex has been the single largest platform and a perfect melting point for channel partners and dealers spread across the UAE and CIS countries. Lately, Gitex has also been an impressive networking/long-term relation building venue with other retailers.
“GITEX serves as the best platform for us to promote our products to potential customers in the region and has been very instrumental in creating brand awareness amongst vendors,” said Bakshi.
Over the years the Global digital lifestyle leader has leveraged the Gitex platform to display its strength in manufacturing visual technology based products such as Joybooks, LCD TV, LCD monitor, Projectors & Cameras.
“Gitex has consistently offered us with a solid platform to increase our market share and thereby our market position,” stated Bakshi. “This is our sixth consecutive year of participation. We look forward to build on our existing relationship and wish to continue to participate in its forthcoming editions.”
