Bid to promote Agadir as tourist destination in the UK

Published July 29th, 2004 - 02:00 GMT

Morocco and the British tour operator "First Choice" signed Wednesday a partnership agreement to promote the Atlantic Agadir destination in the British market. 


Under the agreement, the tour operator will service, as of next November, the Atlantic sea resort of Agadir from London and Manchester, onboard British Airways flights that will have a capacity increasing from 16,000 passengers a year to 55,000 by 2006/2007. 


According to MAP, First Choice, which already works in Morocco through its Exodus and Sovereign Holidays, has a 14,000-strong staff and an estimated 5 million customers annually, with 49 world destinations. (

© 2004 Mena Report (

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