Tejari (www.tejari.com), the Middle East online marketplace, recently reconfirmed its position as one of the UAE’s Superbrands at a ceremony hosted by the local branch of the UK Brand Council. Despite its relative youth as a brand – Tejari was founded in 2000 – the company was honoured for its work in spreading online procurement adoption throughout the larger Middle East region.
As part of the awards ceremony, Tejari’s CEO, Sheikha Lubna Al Qasimi, was invited to share her perspective on ‘The Changing Face of Dubai and its Impact on Branding,’ in comments delivered on her behalf by the company’s COO, Saqib Iqbal. Her remarks included praise for the changing skyline of Dubai and how it has impacted the global recognition for Dubai both as a brand and a destination for tourism and business opportunities.
