Columbia Business School launches Gulf executive program

Published March 12th, 2001 - 02:00 GMT

The number one ranked worldwide executive education provider, America's Columbia Business School, is to begin its first program for the Middle East's emerging executive education sector this May. 


Columbia Business School is working in association with Dubai-based Leading Concepts—the region's leading provider of executive education—on a three-day executive program for the Gulf's corporate leaders, which will take place in Dubai from May 7-9. The program will be held at the Emirates Towers Hotel and is devoted to ‘Marketing Management In The New Economy.’ 


Professor Safwan Masri, Vice Dean and Director of the M.B.A. program at Columbia University in New York, announced the Business School's entry into the Gulf region. Prof. Masri is one of the few Jordanians involved in the region’s business school management, as he serves as the Advisor on Education and IT to Queen Rania of Jordan, and is involved in a project to computerize and provide computer education across all schools in Jordan.  


"Traditional business barriers in the Middle East are breaking down as the world continues its drive towards globalization," said Prof. Masri. "In the Gulf, this requires a change of mind-set as international management styles and techniques will be needed to deal successfully on a global playing field...“Executive education is a prime avenue in acquiring international management knowledge and expertise and, while for years it was necessary to seek these opportunities overseas, given the scale of potential demand it makes sense to provide this level of corporate education here in the region." 


Prof. Masri holds a Ph.D degree in industrial and managerial engineering from Stanford University, has held teaching positions at some of the world’s leading business schools, and has won many awards for his teaching activities, including the title of Professor of the Year for Scholarship in the Classroom Award and the Dean's Award for Teaching Excellence In A Core Course. 


The Dubai program in May will tackle actual business problems that managers face in today’s challenging and evolving business place, and faculty members and fellow participants will provide individualized feedback. "By the end of the program, a set of implementation steps will be created for each case, which allows participants to apply what they have learned as soon as they return to the workplace. The benefits of this active learning approach are tangible, both immediately and over the long term,” said Prof. Masri.  


Dubai-based Leading Concepts believes the strength of the Columbia Business School brand will help build awareness of executive education, which is still underdeveloped throughout the Gulf. “Middle East executives attending Columbia's programs in the region will join a prestigious participant network which stretches from Brussels to Buenos Aires, from Tokyo to Toronto and Dublin to Dubai," said Aman Merchant, the CEO of Leading Concepts. 


"As Middle East economies evolve away from oil domination, businesses are increasingly realizing that top-rate learning forms the basis of top-flight performance," he added. — (Albawaba-MEBG) 

© 2001 Mena Report (

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