The 36th edition of Gitex Technology Week is set to open today with 4,000 exhibitors showcasing innovative products and solutions spread over 1.4 million square feet of the Dubai International Convention and Exhibition Centre.
The most influential technology event of the Middle East is showcasing how start-ups and innovative technologies are 'Re-Imagining Realities' in organisations and daily lives of people.
In addition to a special focus on start-ups this year, there is a lot to see from 3D-printed cars to VR roller coasters, drones, augmented reality and more with the latest in cutting-edge technology and innovation.
The Gitex Global Start-up Movement, the most global week-long start-up event in 2016, will debut at Gitex this year. Although only in its first year of inception, it is already the most global in the world, with international participation from 60 countries, more than any other start-up shows. This is now the world's third largest week-long event, with more than 410 start-ups and 1,200 tech founders.
"The Gitex Technology Week theme of 'Re-Imagining Realities' emphasises the practical steps that organisations need to take in their digital transformation and the potential for enabling the life-changing ideas from entrepreneurs in the Middle East and worldwide," said Trixie LohMirmand, senior vice-president of the Dubai World Trade Centre, organiser of the event.
At the event, the Gitex Vertical Days conference programme will feature in-depth discussions from industry leaders on the key industry verticals of marketing, healthcare, finance, intelligent cities, retail, education and energy.
"Gitex Technology Week presents an opportunity for us as enablers of digital transformation to address key executives from emerging markets across the Middle East, Africa and Asia and to help guide them towards success as digital businesses. As the exclusive digital transformation partner of Gitex, we will have the opportunity to provide a bridge between the disruptive, innovative start-ups and established businesses participating in Gitex," said Tony Karam, managing director of Accenture Digital in the Middle East and North Africa.
Innovative technologies such as drones, robotics, augmented and virtual reality and 3D printing will be on display. Samsung will attempt to set the world record for the world's largest indoor 4D VR experience and Panasonic will demonstrate how unmanned balloon cameras can change the way we see mega events. Enhanced show features include the App Hack, Google CSI Lab, Hot Stuff Awards and Student Lab Competition.
By Abdul Basit
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