In line with the vision to promote the Dusit Dubai, the hotel has launched a new ad campaign. These new ads are designed to position the Dusit Dubai as the ambassador for Dusit Hotels and Resorts in the Middle East.
Using the hotel’s corporate colors of blue and silver, the campaign takes Thai hospitality as its main theme. In addition, extensive use of pictures of Thai staff set against the backdrop of both the magnificent hotel exterior and cosy interior in all of the adverts carry the message that guests at the Dusit Dubai can expect a traditional Thai welcome.
The team responsible for the creation of the ad campaign is Fusion Marketing Management who has worked closely with the management team of the Dusit to produce an attractive campaign.
© 2002 Mena Report (www.menareport.com)
