Elon Musk's Twitter Blue subscription launches for Apple users

Published November 6th, 2022 - 05:46 GMT
Twitter Blue
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Washington: Elon Musk's newly acquired mirco-blogging platform Twitter has updated its iOS app for Apple iPhone users and it includes the new $7.99 per month Blue subscription.

 

In the Apple App store, Twitter writes, "Get Twitter Blue for $7.99/month if you sign up now Blue checkmark: Power to the people: Your account will get a blue checkmark, just like the celebrities, companies, and politicians you already follow."

 

Soon after the news went viral, Esther Crawford, director of Product Management at Twitter tweeted: "The new Blue isn't live yet the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real time. The Twitter team is legendary. New Blue... coming soon!"

 

Twitter Blue with verification is currently available on iOS in the US, Canada, Australia, New Zealand, and the UK.

 

Twitter plans to add features as they become available, writing in the Apple App Store: "Coming soon... Half the ads & much better ones: Since you're supporting Twitter in the battle against the bots, we're going to reward you with half the ads and make them twice as relevant.

 

"Post longer videos: You'll finally be able to post longer videos to Twitter. *Priority ranking for quality content: Your content will get priority ranking in replies, mentions and search. This helps lower the visibility of scams, spam, and bots."

 

On November 1, Musk confirmed the reports and announced that the company will charge $8 a month for Twitter's subscription service with priority in replies, mentions, and searches.

 

"Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for $8/month," Musk tweeted.

 

However, Musk's decision of implementing the blue tick fee did not go well with many. Even some advertiser pulled back their leg from the site. The Twitter Blue subscription launched widely almost a year ago as a way to view ad-free articles from some publishers and the ability to tweak the app, such as a change home screen icon color.

 

Musk has been receiving a lot of hate on Twitter for laying off employees, but he defended his decision to fire employees, tweeting that it was needed as the company was losing more than $4 million per day and "everyone exited was offered 3 months of severance, which is 50% more than legally required".


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