Emirates Outdoor, a division of Emirates Neon – the United Arab Emirates (UAE)'s signage and outdoor advertising market pace setter - has been awarded a contract for the biggest UAE-focused Dubai Shopping Festival outdoor advertising campaign
The campaign, that gets underway two weeks before the month-long festival kicks off on January 15, will center on billboards across the UAE, Dubai Municipality buses, bridges in Dubai, Megacoms and Emirates Neon's strategically located LED screens, supplemented by a number of temporary sites dedicated to the event.
A key component of next year's DSF advertising campaign will be the use of full and partial bus wraps, introduced to the UAE by Emirates Neon earlier this year.
Emirates Neon has been in the signage and outdoor advertising industry since 1976. It employs 310 people at its UAE headquarters. Among the company's other UAE clients are Dubai Municipality, Dubai Civil Aviation, Jebel Ali Free Zone, major hotels, shopping centers and blue-chip multi national companies. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
