Emirates Neon, the United Arab Emirates (UAE)’s signage and outdoor advertising company, is working overtime to meet the demand for its latest mobile media product full and partial bus wraps, according to a company press release. Launched in April, after the company was awarded the bus-advertising contract by Dubai Municipality, wraps are proving to be one of the most popular mediums in the emirate’s developing outdoor advertising market.
“We have a full order book, justifying our belief that this innovative concept will capture a significant market share,” said Emirates Neon Executive Director Rehan Merchant. Among companies and organizations placing orders for full wraps—a form of advertising in which whole vehicles are branded with a client’s message—are Dubai Summer Surprises, Giordano, ME Bank, Seiko, Sony and Panasonic. In addition, the Dubai Electricity and Water Authority has contracted Emirates Neon to wrap 25 of its vehicles for Dubai Summer Surprises.
Not only full bus wraps but also partial bus wraps have also been heavily booked by clients that include HSBC Bank, AC Delco and ME Bank. In Dubai 2,930 bus trips are made daily, with over 140,000 passengers carried each day. And there are more than 500,000 vehicles on Dubai’s roads. Emirates Neon has been involved in signage and outdoor advertising since 1976. It employs 310 people at its Sharjah headquarters. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
