Emirates Post, the United Arab Emirates (UAE)’s postal service, and air express supplier DHL UAE have entered into a strategic business alliance and launched their first joint venture product—International Express. The cross-branded International Express, which carries a DHL airway bill, will be sold on the same counters as Empost’s proprietary Mumtaz and EMS products by staff trained by DHL.
“As an incentive to introduce and develop this new service, a preferential pricing structure will be on offer. This strategic alliance gives us both the best of all worlds. It enables DHL to expand customer reach through Emirates Post’s extensive UAE network, while giving Emirates Post access to the DHL organisation, which links 120,000 destinations in over 220 countries,” said David Wild, DHL UAE general manager.
International Express will be introduced into the Empost network in stages. “Initially it will be available at our outlets in Karama, Jumeirah, Deira, Sharjah and Ajman,” said Abdullah Ibrahim Al-Daboos, Emirates Post director general. “Phase Two will see its introduction into Abu Dhabi and Al-Ain and Phase Three takes in Ras Al-Khaimah, Fujairah and Umm Al-Quwain. The final phase will see Empost market this product to the corporate sector.”
Emirates Post has reported a 97 million Emirati dirham ($26.4 million) profit in the year 2001. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
