Online marketing professionals across the Middle East will finally have the access to research and analysis of web activity in the region. This research initiative, undertaken by Flip Media and market research giants, AC Nielsen, aims to set the industry norm on Web Audience Measurement in the region.
Data will be collected by Flip Media through third-party servers to gain a proper, unbiased, independently audited read on unique visitors and total impressions on leading websites and portals within the region.
Data collected will include unique visitors and total impressions on a portal, domain, URL and referrer, browser language, operating system language, IP address and country and more. The information will be analyzed by AC Nielsen and made available to end users at a decided price. Reports will be generated on a monthly, bi-annual and annual basis. (menareport.com)
