Dornbracht, recognised internationally as the market leader in high-end bathroom and kitchen fittings as well as design interiors has chosen the Hotel Show Dubai from the 3rd to the 5th of June to mark the company’s launch in the Middle East.
Dornbracht`s participation at The Hotel Show 2007 coincides with the recent opening of the Dornbracht Middle East regional office in Dubai, a further continuation of the companies expanding sales activities in pursuit of their international strategy. Dubai follows new sales organizations in China, Italy and the UK last year reinforcing the company’s commitment to close market proximity and utilization of market specific competence.
Dornbracht products are not new to the Middle East region. Ever since the company was founded in 1950 their high quality products have enjoyed a presence throughout the region supplied via an established network of trading partners. They remain the premium brand of choice with many local and international designers, architects, hoteliers and private customers. The decision to exhibit at the Hotel Show 2007 reflects the growing importance of the regional hospitality and tourism sector within Dornbracht’s business locally and internationally.
Phil Payne, General Manager Dornbracht Middle East, stated: “When dealing with the local and international hotel industry our local capacity to provide first hand technical support, order management, training and a dedicated pre-sale and after-sale service is proving essential to meet the expectations of our clients. Through our own network of Dornbracht offices and employees we are able to coordinate everything throughout each phase of the design, supply, construction and maintenance process. Most sectors of the construction industry in the Middle East are experiencing unprecedented growth, similar can be said for the speed at which the requirements of the customers and consumers are maturing. More and more owners and investors now recognise the need to add visible value to their finished product to differentiate it. Dornbracht products offer this, supported by our regional office and parent company.”
