Taking outdoor advertising to greater lengths, Giordano has unveiled the Middle East's longest billboard. With a total length of 205 meters, the company's latest advertisement showcases its trademark ‘Simply Giordano' fashion campaign.
The giant billboard, located at the Clock Tower roundabout in the heart of Dubai's business district, comprises of four sections measuring.
Established in Hong Kong in 1981, Giordano International now operates more than 1,200 stores in 30 countries, serving more than 1.5 billion customers across Asia, the Middle East, Australia and Europe.
In March 1993, Giordano Middle East was established as a joint venture between Emirates Trading Agency, Dubai, and Giordano International Ltd, Hong Kong. Giordano Fashions LLC looks after the entire distribution and marketing of Giordano products in the Middle East, North Africa, India and Pakistan. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
