In a notable shift in the concept of a flagship Corporate Social Responsibility (CSR) initiative, Bupa Arabia for Cooperative Insurance revealed the results of an initiative based on transforming the daily physical activity of its members into a tangible humanitarian and therapeutic impact for those most in need within the Kingdom. The initiative relied on converting every physical effort into a form of “charitable currency,” redefining the relationship between individual healthy behavior and direct community impact. The number of participants in the initiative exceeded 20,000, with total steps surpassing 3 ...