Max Fashion, one of the Middle East’s largest value fashion brands and part of the Landmark Group, has unveiled its newly revamped flagship store at The Avenues Mall in Kuwait, introducing a refreshed design concept that redefines fashion accessibility through innovation, experience, and sustainability. Spanning over 17,000 square feet, the store introduces Max’s refreshed identity; a modern, welcoming environment defined by warm neutral tones, open layouts, and soft lighting. Designed for exploration and comfort, the space combines physical and digital convenience through self-checkout counters, Click & Collect services, and an ...