“As a result of appreciated collections together with rapid and decisive actions, the H&M group’s recovery is better than expected,” the Swedish firm said in a statement. “More full-price sales combined with strong cost control enabled the company to already turn to profit in the third quarter.”
Net sales fell 19% to 50.9 billion crowns from a year earlier. Analysts had on average forecast an 18% fall, according to Refinitiv SmartEstimate. Measured in local currencies, the drop was 16%.
“Third-quarter profit is indicated much better than expected,” said Societe Generale analyst Anne Critchlow who has a ‘hold’ rating on H&M’s shares and whose current pretax profit estimate is 593 million crowns. “This would be 60% down on last year’s 5 billion crowns, but is still very good news and well above consensus.”
In the March-May quarter, the pandemic pushed H&M into a deep loss as sales halved.
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