On the opening day of Arabian Travel Market in Dubai on May 6, Inter-Continental launched its new global summer promotion, called Whole World Half Price, offering holidaymakers the chance to stay at more than 140 Inter-Continental hotels and resorts, in over 70 countries, for half the normal price.
The ‘Whole World Half Price’ promotion is available seven days a week from June 14 until September 8, 2002 inclusive. Choices in the Middle East and Africa region include the Hurghada Inter-Continental Resort in Egypt and the Hotel Inter-Continental Nairobi.
A global advertising and direct marketing campaign will run in the US, UK, Germany, Italy, Dubai, Saudi Arabia and key Asia Pacific cities. Six Continents Hotels, the hotel business of Six Continents PLC of the United Kingdom, owns, manages, leases or franchises more than 3,260 hotels and 514,000 guest rooms in nearly 100 countries and territories. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
