India’s Suashish Diamonds has launched its subsidiary Ishi’s Jewelry, the retail brand of diamond jewelry. The new store recently opened at Lamcy Plaza, Dubai. In terms of the marketing of the brand, the company has embarked on a progressive route aimed at reaching out to a wide number of people.
The opening of the store is part of the first step of a major diamond jewelry retail initiative by the company Ishi’s will be expanding to other Gulf Cooperation Council (GCC) countries over the next two years and the company anticipates opening 25 to 30 showrooms in the region by the end of 2005. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
