Land Rover, the premium 4x4 automotive manufacturer, has announced a 38% increase in Middle East & North Africa sales for the first half of 2004 compared to the same period last year.
The biggest markets to contribute to the growth were Dubai recording a 19% increase and Saudi Arabia with 13%. The Discovery contributed significantly to the increase in sales recording a 50% growth compared to the flagship Range Rover model which grew 24%
Commenting on the performance Andy Gawthorpe, Managing Director, Land Rover, Middle East & Africa said, “These positive results are the start to some exciting times that lie ahead for Land Rover. Our strategy is to revolutionize the brand to ensure that all Land Rover models are sophisticated, premium, technologically advanced and suitable for all driving expectations. This strategy has already been witnessed in the new Freelander that was launched in the region earlier this year.
“The next 12 months will witness the highest number of new vehicles and technologies in the company’s 56-year history. We have the launch of the Range Rover Vogue and two totally new models, the Discovery 3 and a new Sports model Range Rover Sport and Discovery. These vehicles are works-of-art and you will see what I mean when they arrive in the Middle East later this year,” added Gawthorpe. (menareport.com)
© 2004 Mena Report (www.menareport.com)
