A recent brand equity index survey commissioned by LG Electronics has revealed that it achieved a 45 percent unaided brand awareness throughout the Middle East and Africa. The regional brand equity result has emerged as far higher than the global average of 26 percent emanating from 43 surveyed countries outside the Middle East and Africa.
The survey, which also covered four of LG's key competitors, was carried out through face-to-face interviews over a five week period with more than 1,000 consumers aged between 20 and 59 across nine countries in the Middle East and Africa. In Jordan and Saudi Arabia, LG emerged as brand champions with a whopping 85.1 percent unaided brand awareness in Jordan and 69 percent in Saudi Arabia. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
