In a three month campaign that will take place across the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, Oman, Qatar, and Bahrain, the Lipton Dunk n Win promotion offers a host of prizes with a total value of over half a million dollars, stated a press release.
”For ‘Dunk and Win' we have developed a special teabag that instantly reveals a winner when it is immersed in hot water. These special tea bags will be placed randomly in 100 pack boxes of Lipton Yellow Label Tea Bags. These packs will be distributed across the region and we are giving our consumers three months to uncover the magic tea bags that will see them win,” stated Assistant Brand Manager of Lipton Yellow Label Tea, Aláa Murshid added.
“Lipton Yellow Label continues to have the highest unprompted brand awareness in the black tea category world wide. In the GCC, our brand enjoys the leading position in the tea market and with Dunk n Win we look forward to further consolidating this position." Aláa Murshid concluded. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
