Logitech, the world’s leading manufacturer of personal peripherals, has announced the launch of new Logitech® Wireless DJ™ Music System targeting to capture a larger chunk of the region’s US$ 58 billion digital music industry. The company has also launched the Logitech® Z-10 Interactive 2.0 Speaker System, the newest member of Logitech’s line of Advanced Peripherals. The products are expected to hit the shelves of the leading retailers in the first quarter of 2007.
The Logitech® Wireless DJ™ Music System enables people to stream digital music from their PC to any stereo or powered multimedia speakers anywhere in their home and control it all from the palm of their hand. The three-piece system quickly connects the PC to a home-entertainment centre or speaker system using Logitech’s Music Anywhere™ wireless technology, which combines plug-and-play simplicity with the clarity of digital audio. The system plays any PC audio format, including MP3, iTunes® (AAC), WMA, Internet radio, and podcasts. The Wireless DJ remote also includes an active playlist feature, called the DJ List, which allows people to add songs or albums to the queue without stopping the music. The system is controlled from a handheld remote with a built-in display and an iPod-like scrollwheel that lets users to view and navigate their music collection.
“The Wireless DJ Music System range and other products that we have introduced to the Middle East market will help boost our market share in this region and consolidate our market leadership in the high-end digital music segment,” said Robert Van De Vegte, Director Benelux, Turkey, Middle East & Africa. “We plan to leverage the UAE’s position as a technology hub and international centre for innovation and business excellence by implementing an aggressive marketing strategy to further boost Logitech sales across the entire region.”
The Logitech® Z-10 Interactive 2.0 Speaker System features a groundbreaking design that will change how people think about and use PC speakers. With built-in touch-sensitive controls and a backlighted display that shows digital-music track information, a clock, volume and more, these trophy speakers are meant to be touched and seen – in addition to filling a room with studio-quality sound.
“According to a recent worldwide survey by analyst firm Parks Associates, 40 percent of online households play music files on their PC and 33 percent listen to Internet radio streams. However, less than 10 percent of these people are playing this music through their stereo. The music remains stuck on the PC, away from the primary entertainment system or other rooms in the house,” he said. “Existing solutions that bridge this divide are complex to set up, support only a limited number of music formats, or are priced out of reach for most consumers. This has created a huge demand for our innovative and technology advanced products from consumers who are looking for high value quality products.”
“Today tens of millions of people are using their PC as a digital music hub to centralize their music collections and to discover new music. But most people don’t have their PC connected to their home-entertainment system. With the rise in the popularity of digital music, the pervasiveness of broadband connectivity, and the increasing role of the PC as an entertainment and communication platform, Logitech’s wireless technology allows consumers to enhance the enjoyment of digital music, voice and video communication over the Internet, using a home-theatre system, playing video games, and talking on a cell phone,” concluded De Vegte.
