The Masafi Mineral Water Company has launched a marketing concept that offers international and local brands the opportunity to buy advertising space on its 1.5 liter bottles. The media concept has been designed in association with Dubai-based Tarweej Marketing Consultancy.
Club Nokia, the online community for Nokia phone users, has signed up as the first major client in this new media vehicle. Companies can buy exclusive advertising space on the 1.5 liter bottles. However, they will not be permitted to promote tobacco, alcohol, tissues and beverage brands. Those wishing to advertise can reach over four million consumers a month.
Masafi has been in the mineral business for 25 years in the mineral water business in the United Arab Emirates (UAE) and Gulf Cooperation Council (GCC) states. — (menareport.com)
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