The month of April will witness McDonald’s launch of a “Quality Awareness” campaign that showcases the restaurants’ commitment to serving their customers with the highest quality beef and other food items.
The McDonald’s restaurants in the Gulf Cooperation Council (GCC) are independently owned by local businessmen in every country where they operate, and combine their efforts in areas of purchasing, research, and communications.
The Quality campaign highlights McDonald’s restaurants use of only 100 percent pure beef in all the burgers that they serve, with no additives, fillers or flavor enhancers. The beef is Halal and only prime cuts from the flank and forequarters are used. The beef patties are grilled in a double sided hot-plate, and no oil or shortening is used during food preparation – only a little salt and pepper are added after cooking. Strict adherence to this quality standard in ensured through internal audits, as well as inspections by the local authorities and independent third parties.
This commitment to quality is the principle reason behind McDonald’s restaurants being the most trusted name in world among Quick Service Restaurants, serving over 47 million people every day in over 119 countries. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
