The French Media Leader group is set to launch a new Arabic business publication—‘Saneou Al-Hadath', meaning ‘the news maker'—by June- end 2002, to supplement its Arabies and Arabies TRENDS magazines.
The content will range from business to Information Technology (IT) related issues. The magazine promises its Arab reader an update on the business trends, the new gadgets and success stories. The magazine is co-related to the TV show Saneou Al-Hadath, whose target audience ranges from 20 to 30 years of age.
The targeted readers of this magazine are arranged to be the younger level of management that compromises of Arab middle managers, The Gulf Cooperation Council (GCC)'s business community as well as the government and top officials of the GCC countries. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
