General Electric (GE) considers the Middle East market a key contributor to its sustained growth and sees several growth opportunities especially in the energy sector. The global major, whose volume of business in the Middle East is currently $1.6 billion, operates across the region with offices in the United Arab Emirates (UAE) and Saudi Arabia.
This was stated recently by newly appointed President and CEO of GE's operations in Europe, Middle East and Africa Ferdinando Beccalli during his first visit to Dubai in the UAE. During his visit, he held high-level meetings with Crown Prince of Dubai and UAE Defense Minister and Chairman Sheikh Mohammed Bin Rashid Al-Maktoum, of Emirates and President of the Dubai Department of Civil Aviation Sheikh Ahmed Bin Saeed Al-Maktoum.
Beccalli's agenda during his visit focused on relationship building with GE customers and the GE businesses operating in the Gulf region. At a high-profile event attended by over 70 guests including the US and Italian ambassadors to the UAE, Beccalli had the opportunity to meet many of GE's major customers in the region.
GE has been active in the Gulf since 1933. Its activities in the region are conducted through direct presence, joint ventures, strategic alliances, and a wide network of distributors. GE has completed strategic projects in various hi-tech industrial sectors, defense-related contracts and major infrastructure developments. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
