Maritime and Mercantile International (MMI) has formed a new marketing services team that will lead its events, promotions, operations, brand development and marketing functions. The establishment of this team is part of moves to increase the company's presence and expand its services in the region.
The company's marketing program encompasses events, sponsorships, promotions and contests for consumers in the United Arab Emirates (UAE) and Oman, with a marketing strategy based on a consumer-interactive approach.
MMI, an associate company of the Emirates Group, which operates MMI Logistics, MMI Consumer, MMI Beverages, MMI Travel, MMI Corporate Services and MMI Leisure Retail. The company recently purchased a 50 percent stake in Oman United Agencies (OUA), a Muscat based FMCG, retail distribution and travel group. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
