Saudi Telecom Company (STC), a major Cellular Service Provider in Saudi Arabia today announced that it has launched Mobile Instant Messaging and Presence service (IMPS) based on GSMA guidelines in Saudi. The service offered is based on a solution provided by Ericsson and Jataayu Software.
Mobile Instant Messaging and Presence Service is the next generation service. It is being promoted by GSMA under its Personal IM initiative. STC, a market leader in Middle East Telecom region, endeavors to provide its customers with the latest & timely solutions and new services to meet the requirements of its current and future customers. With the launch of IMPS services by STC in native language, it aims to provide information and services in an easily accessible manner to the subscriber. Jataayu along with Ericsson offers, robust IMPS infrastructure that can offer standards-based interoperable IMPS services can ensure user privacy and effect flexible billing models.
“STC is always a front runner in bringing compelling services to our subscribers. We are happy to offer timely integrated solutions to our stakeholders. With the launch of IMPS our subscribers would enjoy the benefits offered by IMPS over SMS. This launch certainly is aligned with our mission to offer high quality communication services that reflect the true needs of our customers”. says Mr.Turki Altoaimi, Marketing STC .He further states “Besides knowing the availability of their friends through the presence service, messaging offers features such as threaded communication, group communication etc., and all of these in Arabic, which are sure to be a big hit with our demanding users and add to our VAS revenue. Ericsson and Jataayu have done a tremendous job in delivering the solution in line with our expectations”
Commenting on the Launch of Jataayu IMPS Service Ericsson Spokesman Mr.Mohammed Turki Al-Otaibi Key Account Manager for Multimedia Services said “Ericsson chose to partner with Jataayu considering the maturity and flexibility of the solution and over all time to market advantages offered by Jataayu, apart from the end to end nature of the solution”.
Mr. Mayank Sharma, President-Mobile Operator Solutions, Jataayu says “Jataayu’s IMPS has already established a new benchmark for the Mobile IM Community - in performance and usability. After meeting the stringent go to market requirements of STC we are now committed to ensure that IMPS is a hit with end users. Unlike Desktop IMPS, Mobile IM is Always-ON and it is available with the subscribers everywhere. Jataayu is committed to participate in building the eco-system that IMPS as a message bearer will unfold extending way beyond P2P messaging into the premium VAS space bridging the gap between SMS and Internet.”
Jataayu is a pioneer in the Wireless domain and has deployed its products in more than 80 Operator Locations. The Jataayu IMPS has been constantly evolving with market requirements and is a front-runner in the Instant Messaging space owing to its competitive cost of ownership, the complete range of features supported, robust performance record, and ease of maintenance. Its IMPS suite has interconnected more than 250 Million + subscribers across all the 9 GSM operator locations in India under the guidance of the global bodies, the GSMA – COAI.
